The purpose of a sales strategy is to create an effective way to turn interested parties into paying customers.
Michael Dastic A sales strategy focuses on how you work with people most likely to make a purchase and how you can help them pay for your product or service. Like marketing, sales are an essential part of the customer journey, from awareness to purchase.
A sales strategy also looks at tactics to turn one-time customers into repeat offenders and referrals.
Mike Dastic The alignment of a sales and marketing strategy can lead to 36 percent higher customer loyalty, 38 percent higher sales profit rates and 20.8 percent more sales than marketing efforts alone. Your sales or marketing team should start working together on a strategy that will be unique to your situation.
Communication between your sales and marketing teams should ensure that sales inputs about what kind of marketing content is useful, and that the common goal is to create something that speaks the same language and understands each other’s terminology.
Michael Dastic When creating a sales / marketing content strategy, ensure that sales and / or marketing executives have space to discuss what audiences they want addressed and what content would support the different phases of the funnel.
Mike Dastic 